Mykonos, April 25, 2025. – With a significant increase in visitors and an enhanced presence, the participation of the Connecting with the Best team was completed, led by Ambassador Mykonos Promo – HACC New York, Mykonos based Mr. Kostas Skagias, in the international tourism exhibition WTM Latin America, which took place from April 14 to 16 in São Paulo, Brazil.
The mission’s booth recorded approximately 2,500 visits, three times more than last year’s event, while 250 tourism professionals were informed about the Greek island destinations and the businesses participating in the program.
During the exhibition, meetings were held with representatives of Brazilian institutions, including the Secretary General of the São Paulo Region, Mr. Roberto de Lucena, the Tourism Coordinator of the Region, Ms. Marcela Pastorelli, and the Marketing Director of the Rio de Janeiro Region Tourism Organization, Mr. Erly de Jesus, with the main objective of exploring the potential increase of tourist flows from Brazil to Greece.
This is the second consecutive participation of the program in the exhibition, within the framework of the steady strategical ingress in the Latin American market. The opening of the Brazilian market to the South Aegean took place for the first time in 2018, with the twinning of the South Aegean with the state of Santa Catarina, Florianópolis. Since then, the program team has been continuously enhancing the visibility and presence of the destination in this market.
The WTM Latin America exhibition is the most important tourism event for Brazil and the wider Latin American region. This year’s event saw an increase of over 8% in attendance, exceeding 30,000 people, while 837 exhibitors from all over the world participated. Through the Hosted Buyers program, 7,369 scheduled business meetings were held during the first two days alone.
Latin America is emerging as a market of particular interest for Greece, with travelers in the region increasingly turning to authentic experiences, combined with high-quality hospitality services.
The participation of the Connecting with the Best program team for the second consecutive year in this year’s WTM Latin America is part of the overall effort to strengthen its presence in high-end markets and promote quality tourism throughout the year.
